Face Out Books

March 16, 2008

A few days ago I wrote about my covert op at Chapters, flipping a fellow author's books so the covers were visible.

Now it turns out that Borders is going to try this for more books at its stores, claiming that a trial at one of its locations resulted in a 9% increase in sales.

The flip side is that putting more books face out means displaying a smaller variety of titles.

However, higher sales is higher sales so I suppose this is A Good Thing (TM)?

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