It's no secret I have a weakness for plush toys. I was never a Barbie girl. The only reason I don't own more is 16 years of living on a boat.
Which is why last night's impulse buy should come as no surprise: Mukmuk - the littlest mascot of that immense juggernaut rolling into town in two weeks.
He's an endangered Vancouver Island marmot. He's a foodie. And he's the ultimate underdog: initially designed as only a virtual mascot to guide kids around the website. He was supposed to only ever be a cyber-sidekick to the marquee mascots, and not have a physical presence.
Now, the cynic in me might say, "what a masterful marketing & merchandising campaign to get Mukmuk voted into physicality".
But you know what? I don't care. He's cute. Getting unexpectedly yanked from one plane of existence to another also resonates incredibly well with my current WIP. I like his story. And I'm a sucker for an underdog.
So meet Mukmuk. Maybe we'll be seeing you around town over the next few weeks.